A green fish named Green Fish: 10 Tips for Creating Captivating Offer Names
You know how some kids can come up with the most off-the-wall, over-the-top, crazy names for things?
I’ve personally been introduced to a dog named Sparkle Sprinkle Glitter Pants, a cat named Ashley Jo Priscilla Rebecca Katrina (...there might be another one in here I’m forgetting…) Smith, and a stuffed duck named Diego The Destroyer.
That’s not my kid. He prefers his names to be very clear, concise, and obvious.
His green fish is named Green Fish. The white one is named White Fish. Wanna guess what the purple one is named…? 🤣
(Um, Purple Fish.)
And I must say, I really appreciate the clarity of it all. When he asks for Blue Monster Truck, I know exactly what he’s talking about. There’s no guesswork, no bait-and-switch. I don’t disappoint him by handing him Red Monster Truck instead.
Unfortunately, naming is something that I’ve seen a lot of entrepreneurs struggle with.
In an effort to stand out in a crowded online marketplace, people are getting more and more creative with their names for their offers. But if they’re not careful, the names can end up being convoluted and confusing. In their effort to be unique, they actually end up getting lost in the crowd.
Don’t get me wrong - I appreciate a fun, creative name as much as the next gal. I personally LOVE the branding process for each of my offers; I love diving into the feel of the offer and coming up with a logo and branding that matches. (Which is a whole other topic for another day…)
In the end, though, you need to make sure that whatever your name is, it’s:
Easy to remember
Easy to spell
Directly relates to the offer or the outcome your clients will experience as a result of your offer*
*Or at least has a subtitle that clearly relates
Here’s a checklist of 10 other handy tips to keep in mind when coming up with captivating and high-converting names:
Reflect your brand
Your product name should align with your brand identity, values, and target audience. Consider the image you want to project and the emotions you want to evoke with your name.
2. Be memorable
Choose a name that is easy to remember and stands out from the competition. Avoid complex or confusing names that may be difficult for customers to remember or spell if they’re trying to search for it.
3. Take a hint from Green Fish
A clear and straightforward name helps customers understand what your product or offer is about. Avoid using jargon, acronyms, or overly complex terms that may confuse potential customers without having a clarifying subtitle.
4. Keep the future in mind
Think about your long-term business goals and how the name will fit into your future plans, keeping in mind expansion into new markets or product lines.
5. Check for domain availability
It’s not mandatory, but having a matching domain name could be useful in helping direct traffic to your offer.
6. Conduct trademark research
Perform a thorough search to ensure that your chosen name doesn't infringe on any existing trademarks. This will help you avoid potential legal issues and protect your brand.
7. Get feedback
Share your favorite ideas with a group of trusted biz besties and/or customers and get their feedback. Sometimes something that’s crystal clear to us isn’t as straightforward to someone else.
8. Test it out
Before fully committing to a name, it can be helpful to test it out with a small group of potential customers. See how they react to it with a beta run and gather their impressions.
9. Consider the implications
Take a moment to ensure that your chosen name doesn't have any negative or unintended meanings.
10. Be original and distinctive
Yes, I know I just said to be clear and straightforward and sometimes that feels hard to be straightforward AND distinctive.
When in doubt, you can’t go wrong with these 3 steps to creating a clear name or subtitle:
Write down the outcome that your clients will experience in as few words as possible. (Increased confidence, 1k, healed thyroid, cheap and easy dinners for the week, etc.)
Write down how long it will take to do the thing OR exactly who this offer is for. (3 days, 10 easy steps, busy moms, realtors, etc.)
Combine them! (Boost Your Confidence in 3 Days, 10 Steps to $1k, Cheap, Easy, and FUN dinners for Busy Moms, etc.)
Until next time!
Olivia “What’s in a Name? 🌹” Radcliffe
When the day is done…
…the kiddos are in bed, and you're snuggled up with some tea (or wine...mama's choice), join me for business and marketing tips plus a sneaky peak behind the scenes of my life as a mompreneur with multiple businesses and a toddler.
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